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            <itunes:name>Whitehat SEO</itunes:name>
            <itunes:email>info@whitehat-seo.co.uk</itunes:email>
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        <title>Whitehat SEO</title>
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        <itunes:author>Whitehat SEO</itunes:author>
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            <title>Whitehat SEO</title>
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            <enclosure url="http://video.whitehat-seo.co.uk/64968561/77537855/1b2b7310909067a843c3368ad3640dc2/video_medium/how-to-create-an-seo-content-video.mp4?source=podcast" type="video/mp4" length="117397595"/>
            <title>How To Create An SEO Content Strategy</title>
            <link>http://video.whitehat-seo.co.uk/how-to-create-an-seo-content</link>
            <description>&lt;p&gt;&lt;h1&gt;Create an SEO content strategy&lt;/h1&gt;&lt;br&gt;Full article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/mastering-seo-with-a-hubspot-content-strategy"&gt;https://blog.whitehat-seo.co.uk/mastering-seo-with-a-hubspot-content-strategy&lt;/a&gt;&lt;br&gt;&lt;br&gt;Content marketing has become a vital part of any company’s marketing strategy.
&lt;p&gt;It’s what drives your audience to your website and keeps them engaged with you for long periods of time.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;So, a well-designed content marketing strategy will help you:&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;•	stay ahead of competitors in the market,&lt;br&gt;
•	generate more leads and customers,&lt;br&gt;
•	improve your brand image, and&lt;br&gt;
•	increase customer loyalty.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
A content strategy has had to evolve over the years.&lt;/p&gt;
&lt;p&gt;It’s not just about keywords and links anymore!&lt;/p&gt;
&lt;p&gt;Creating a sustainable content strategy is about firstly understanding your user’s behaviour.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;With this insight you’ll then be able to:&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;• create unique content that users will want to engage with&lt;/p&gt;
&lt;p&gt;• drive targeted traffic to your website and designated platforms&lt;/p&gt;
&lt;p&gt;• increase conversions with tangible content&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
This means resources will be focused, reducing any time, money and promotional efforts wasted on dead content.&lt;/p&gt;
&lt;p&gt;Join us to talk about how an SEO content strategy, created n HubSpot, can help you achieve your goals.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;After the HUG you’ll be able to:&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;• define your goals &amp;amp; conduct persona research&lt;/p&gt;
&lt;p&gt;• run a content audit and fully understand your CMS&lt;/p&gt;
&lt;p&gt;• determine content type and generate ideas&lt;/p&gt;
&lt;p&gt;• publish, promote, and manage your content&lt;/p&gt;
&lt;p&gt;• repurpose content based on your needs&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
All this plus, creating a link-building plan, how to compress media before uploading, and measuring and tracking your content’s success.&lt;/p&gt;
&lt;p&gt;Take the guesswork out of content creation and form a mighty content strategy to elevate your marketing efforts, generate leads and increase your ROI.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/how-to-create-an-seo-content"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968561/77537855/1b2b7310909067a843c3368ad3640dc2/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 31 Aug 2022 14:03:48 GMT</pubDate>
            <media:title>How To Create An SEO Content Strategy</media:title>
            <itunes:summary>Create an SEO content strategyFull article here:https://blog.whitehat-seo.co.uk/mastering-seo-with-a-hubspot-content-strategyContent marketing has become a vital part of any company’s marketing strategy.
It’s what drives your audience to your website and keeps them engaged with you for long periods of time.
So, a well-designed content marketing strategy will help you:
•	stay ahead of competitors in the market,
•	generate more leads and customers,
•	improve your brand image, and
•	increase customer loyalty.


A content strategy has had to evolve over the years.
It’s not just about keywords and links anymore!
Creating a sustainable content strategy is about firstly understanding your user’s behaviour.


With this insight you’ll then be able to:
• create unique content that users will want to engage with
• drive targeted traffic to your website and designated platforms
• increase conversions with tangible content


This means resources will be focused, reducing any time, money and promotional efforts wasted on dead content.
Join us to talk about how an SEO content strategy, created n HubSpot, can help you achieve your goals.


After the HUG you’ll be able to:
• define your goals  conduct persona research
• run a content audit and fully understand your CMS
• determine content type and generate ideas
• publish, promote, and manage your content
• repurpose content based on your needs


All this plus, creating a link-building plan, how to compress media before uploading, and measuring and tracking your content’s success.
Take the guesswork out of content creation and form a mighty content strategy to elevate your marketing efforts, generate leads and increase your ROI.</itunes:summary>
            <itunes:subtitle>Create an SEO content strategyFull article here:https://blog.whitehat-seo.co.uk/mastering-seo-with-a-hubspot-content-strategyContent marketing has become a vital part of any company’s marketing strategy.
It’s what drives your audience to your...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>50:50</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;h1&gt;Create an SEO content strategy&lt;/h1&gt;&lt;br&gt;Full article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/mastering-seo-with-a-hubspot-content-strategy"&gt;https://blog.whitehat-seo.co.uk/mastering-seo-with-a-hubspot-content-strategy&lt;/a&gt;&lt;br&gt;&lt;br&gt;Content marketing has become a vital part of any company’s marketing strategy.
&lt;p&gt;It’s what drives your audience to your website and keeps them engaged with you for long periods of time.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;So, a well-designed content marketing strategy will help you:&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;•	stay ahead of competitors in the market,&lt;br&gt;
•	generate more leads and customers,&lt;br&gt;
•	improve your brand image, and&lt;br&gt;
•	increase customer loyalty.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
A content strategy has had to evolve over the years.&lt;/p&gt;
&lt;p&gt;It’s not just about keywords and links anymore!&lt;/p&gt;
&lt;p&gt;Creating a sustainable content strategy is about firstly understanding your user’s behaviour.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;With this insight you’ll then be able to:&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;• create unique content that users will want to engage with&lt;/p&gt;
&lt;p&gt;• drive targeted traffic to your website and designated platforms&lt;/p&gt;
&lt;p&gt;• increase conversions with tangible content&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
This means resources will be focused, reducing any time, money and promotional efforts wasted on dead content.&lt;/p&gt;
&lt;p&gt;Join us to talk about how an SEO content strategy, created n HubSpot, can help you achieve your goals.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;After the HUG you’ll be able to:&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;• define your goals &amp;amp; conduct persona research&lt;/p&gt;
&lt;p&gt;• run a content audit and fully understand your CMS&lt;/p&gt;
&lt;p&gt;• determine content type and generate ideas&lt;/p&gt;
&lt;p&gt;• publish, promote, and manage your content&lt;/p&gt;
&lt;p&gt;• repurpose content based on your needs&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
All this plus, creating a link-building plan, how to compress media before uploading, and measuring and tracking your content’s success.&lt;/p&gt;
&lt;p&gt;Take the guesswork out of content creation and form a mighty content strategy to elevate your marketing efforts, generate leads and increase your ROI.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/how-to-create-an-seo-content"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968561/77537855/1b2b7310909067a843c3368ad3640dc2/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>content strategy</category>
            <category>hubspot</category>
            <category>hubspot user group</category>
            <category>marketing</category>
            <category>roi</category>
            <category>seo</category>
            <category>seo hug</category>
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            <enclosure url="http://video.whitehat-seo.co.uk/64968571/72424752/93ec2c2ea45ad06ac39ccdc87e79f2df/video_medium/keyword-research-how-to-find-the-video.mp4?source=podcast" type="video/mp4" length="86125460"/>
            <title>Keyword Research: How to find the right keywords &amp; what tools to use</title>
            <link>http://video.whitehat-seo.co.uk/keyword-research-how-to-find-the</link>
            <description>&lt;p&gt;&lt;h2&gt;Keyword research can be overwhelming!&lt;/h2&gt;
&lt;p&gt;Read the full blog article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/secrets-of-keyword-research"&gt;https://blog.whitehat-seo.co.uk/secrets-of-keyword-research&lt;/a&gt;&lt;/p&gt;&lt;p&gt;But finding the right keywords can unlock organic traffic for your website&lt;/p&gt;
&lt;p&gt;Watch to find out how to:&lt;/p&gt;
&lt;p&gt;•	Find the right keywords&lt;br&gt;
•	Use free and paid SEO tools&lt;br&gt;
•	Understand and analyse search intent&lt;br&gt;
•	Compare and prioritise keyword opportunities&lt;/p&gt;
&lt;p&gt;As the complexity of language itself, understanding the language your target customers use can be bewildering!&lt;/p&gt;
&lt;p&gt;&lt;b&gt;So how do you work out what language they’re speaking?&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;Effective keyword research&lt;/p&gt;
&lt;p&gt;Targeted keyword research can help to cut through the confusion and unlock opportunities for your website.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;h2&gt;Keyword research is pivotal to all your marketing efforts.&lt;/h2&gt;&lt;br&gt;
Getting it right helps:
&lt;p&gt;• Drive traffic&lt;/p&gt;
&lt;p&gt;• Increase sales&lt;/p&gt;
&lt;p&gt;• Greater ROI&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Knowing your keywords also helps you to better understand your business and brand.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Whether you’re providing information, product, or service, finding the right keywords will enable you to:&lt;/p&gt;
&lt;p&gt;• Know which keywords to rank for&lt;/p&gt;
&lt;p&gt;• Discover popular keywords and phrases frequently searched for&lt;/p&gt;
&lt;p&gt;• Complete competitor analysis&lt;/p&gt;
&lt;p&gt;• Where and how to use your findings&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Watch to find out how to complete effective keyword research using a range of free and paid tools.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Get to know your customers intent and give them what they want rather than guessing&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/keyword-research-how-to-find-the"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968571/72424752/93ec2c2ea45ad06ac39ccdc87e79f2df/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/72424752</guid>
            <pubDate>Wed, 01 Dec 2021 13:33:15 GMT</pubDate>
            <media:title>Keyword Research: How to find the right keywords &amp; what tools to use</media:title>
            <itunes:summary>Keyword research can be overwhelming!
Read the full blog article here:https://blog.whitehat-seo.co.uk/secrets-of-keyword-researchBut finding the right keywords can unlock organic traffic for your website
Watch to find out how to:
•	Find the right keywords
•	Use free and paid SEO tools
•	Understand and analyse search intent
•	Compare and prioritise keyword opportunities
As the complexity of language itself, understanding the language your target customers use can be bewildering!
So how do you work out what language they’re speaking?
Effective keyword research
Targeted keyword research can help to cut through the confusion and unlock opportunities for your website.
Keyword research is pivotal to all your marketing efforts.
Getting it right helps:
• Drive traffic
• Increase sales
• Greater ROI


Knowing your keywords also helps you to better understand your business and brand.


Whether you’re providing information, product, or service, finding the right keywords will enable you to:
• Know which keywords to rank for
• Discover popular keywords and phrases frequently searched for
• Complete competitor analysis
• Where and how to use your findings


Watch to find out how to complete effective keyword research using a range of free and paid tools.


Get to know your customers intent and give them what they want rather than guessing</itunes:summary>
            <itunes:subtitle>Keyword research can be overwhelming!
Read the full blog article here:https://blog.whitehat-seo.co.uk/secrets-of-keyword-researchBut finding the right keywords can unlock organic traffic for your website
Watch to find out how to:
•	Find the right...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>44:58</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;h2&gt;Keyword research can be overwhelming!&lt;/h2&gt;
&lt;p&gt;Read the full blog article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/secrets-of-keyword-research"&gt;https://blog.whitehat-seo.co.uk/secrets-of-keyword-research&lt;/a&gt;&lt;/p&gt;&lt;p&gt;But finding the right keywords can unlock organic traffic for your website&lt;/p&gt;
&lt;p&gt;Watch to find out how to:&lt;/p&gt;
&lt;p&gt;•	Find the right keywords&lt;br&gt;
•	Use free and paid SEO tools&lt;br&gt;
•	Understand and analyse search intent&lt;br&gt;
•	Compare and prioritise keyword opportunities&lt;/p&gt;
&lt;p&gt;As the complexity of language itself, understanding the language your target customers use can be bewildering!&lt;/p&gt;
&lt;p&gt;&lt;b&gt;So how do you work out what language they’re speaking?&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;Effective keyword research&lt;/p&gt;
&lt;p&gt;Targeted keyword research can help to cut through the confusion and unlock opportunities for your website.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;h2&gt;Keyword research is pivotal to all your marketing efforts.&lt;/h2&gt;&lt;br&gt;
Getting it right helps:
&lt;p&gt;• Drive traffic&lt;/p&gt;
&lt;p&gt;• Increase sales&lt;/p&gt;
&lt;p&gt;• Greater ROI&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Knowing your keywords also helps you to better understand your business and brand.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Whether you’re providing information, product, or service, finding the right keywords will enable you to:&lt;/p&gt;
&lt;p&gt;• Know which keywords to rank for&lt;/p&gt;
&lt;p&gt;• Discover popular keywords and phrases frequently searched for&lt;/p&gt;
&lt;p&gt;• Complete competitor analysis&lt;/p&gt;
&lt;p&gt;• Where and how to use your findings&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Watch to find out how to complete effective keyword research using a range of free and paid tools.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Get to know your customers intent and give them what they want rather than guessing&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/keyword-research-how-to-find-the"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968571/72424752/93ec2c2ea45ad06ac39ccdc87e79f2df/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>content marketing</category>
            <category>content strategy</category>
            <category>google</category>
            <category>hubspot</category>
            <category>hubspot user group</category>
            <category>keyword research</category>
            <category>keywords</category>
            <category>search engine optimisation</category>
            <category>search engine optimization</category>
            <category>seo</category>
            <category>seo hug</category>
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